Title Tags
The title tag is the clickable headline shown in search results and browser tabs. It is one of the most important on-page ranking and click factors.
What is a title tag?
The title tag is an HTML element (<title>) that tells search engines and users what a page is about. Google shows it as the blue clickable link in results. A strong title improves both rankings and click-through rate.
How to write a great title
- Keep it under about 60 characters so it does not get cut off.
- Put your main keyword near the front.
- Make it compelling — give a reason to click.
- Include your brand at the end where it fits.
- Make every title on your site unique.
Title tag examples
Good: Buy Running Shoes Online | Free Delivery — Nike
Bad: Home
The good title has the keyword, a benefit and the brand. “Home” tells Google and users nothing.
Pro tips
- Write for the click, not just the keyword — curiosity and benefits win.
- Check how it looks in the SERP; Google sometimes rewrites weak titles.
- Use numbers and power words for blog titles (e.g. “7 ways to...”).
Common mistakes
- Duplicate titles across many pages.
- Titles longer than 60 characters that get truncated.
- Keyword-stuffed titles that read like spam.
Summary
The title tag is your page’s headline in search. Keep it under ~60 characters, lead with the keyword, make it compelling, add your brand, and keep every title unique.