Headings & Content Structure
Headings (H1 to H6) organise your content for readers and search engines. A clear structure makes pages easier to understand and rank.
The heading hierarchy
Use one H1 per page (the main title of the content). Use H2s for main sections and H3s for sub-points. This creates an outline Google can follow, and helps readers scan.
Writing scannable content
- Short paragraphs (2 to 3 sentences).
- Bullet points and numbered lists.
- Descriptive headings that include relevant terms.
- A logical flow from broad to specific.
Pro tips
- Include your keyword or a variation in the H1 and a few H2s naturally.
- Do not skip levels (H1 straight to H3) — keep the hierarchy clean.
- Front-load the answer for question-based content to win snippets.
Common mistakes
- Multiple H1s or no H1 at all.
- Using headings just to make text big (use CSS for styling).
- Walls of text with no structure.
Summary
Use one H1, then H2s and H3s to build a clear outline. Scannable structure with short paragraphs and lists helps both readers and search engines.