Internal Linking
Internal links connect the pages of your own site. They help users navigate, spread ranking power, and show Google how your content relates.
Why internal links matter
Internal links do three jobs: they help visitors find related content, they pass authority (link equity) between pages, and they tell Google which pages are important and how topics connect.
How to do it well
- Link from strong pages to important pages you want to rank.
- Use descriptive anchor text (the clickable words), not “click here”.
- Build topic clusters: a pillar page linking to related sub-pages.
- Fix broken internal links.
Anchor text example
Good: Learn more in our keyword research guide.
Bad: Learn more here.
Descriptive anchor text tells Google what the linked page is about.
Pro tips
- Add a few relevant internal links every time you publish.
- Point links to your money pages from your popular blog posts.
- Use a logical structure so no page is more than a few clicks deep.
Common mistakes
- Generic anchor text like “click here”.
- Orphan pages with no internal links pointing to them.
- Over-linking every sentence, which overwhelms readers.
Summary
Internal links guide users, pass authority and map your topics for Google. Use descriptive anchor text and build topic clusters around pillar pages.