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Google Business Profile

Intermediate 8 min read Lesson 17 of 31

For any business with a location or service area, a Google Business Profile (GBP) is the single most powerful local ranking asset.

What GBP does

Your Google Business Profile is the listing that appears in the local map pack and on the right of branded searches. It shows your name, address, phone, hours, reviews, photos and posts.

Optimising it

  • Complete every field and choose accurate categories.
  • Keep NAP (Name, Address, Phone) consistent everywhere.
  • Add real photos and post updates regularly.
  • Collect and reply to reviews.

Pro tips

  • Consistent NAP across the web builds local trust.
  • Reviews are a major local ranking and conversion factor — ask happy customers.
  • Choose the most specific primary category that fits.

Common mistakes

  • Inconsistent business name, address or phone across directories.
  • Ignoring reviews or never replying to them.
  • A half-empty profile with no photos or categories.
Summary

A complete, consistent Google Business Profile with strong reviews is the foundation of Local SEO and the key to the map pack.

Quick quiz

1. What does NAP stand for in Local SEO?
2. What powers the local map pack?